In today’s hyper-connected world, the role of a publicist has evolved far beyond the traditional press release and media pitch. The digital age has transformed how brands communicate, creating both
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Maria Myraine’s “Entrepreneur Spotlight” in Illuminance MagazineMaria Myraine’s “Entrepreneur Spotlight” in Illuminance Magazine
Buy a copy of the first issue of Illuminance Magazine by Leslie Monet here.
Content Creators vs. Influencers: Navigating the Digital Content EcosystemContent Creators vs. Influencers: Navigating the Digital Content Ecosystem
In the rapidly evolving world of digital media, the terms “content creator” and “influencer” are often used interchangeably. However, these roles are distinct, each with unique characteristics, goals, and approaches
Why Your Business Needs a Social Media Audit: A Comprehensive GuideWhy Your Business Needs a Social Media Audit: A Comprehensive Guide
In today’s digital landscape, social media presence isn’t just about posting regularly and hoping for the best. To truly maximize your social media efforts, you need a clear understanding of
Why Public Relations (PR) is a Long GameWhy Public Relations (PR) is a Long Game
Public relations (PR) is a cornerstone of effective communication and brand management, but it often comes with a common frustration: results don’t appear overnight. Understanding why PR takes time to
The Importance of Pivoting Your Public Relations StrategyThe Importance of Pivoting Your Public Relations Strategy
In today’s fast-paced and ever-evolving media landscape, the ability to pivot your public relations (PR) strategy can be critical to the success of your brand. Whether you’re a startup navigating
The Pillars of a Digital Content StrategyThe Pillars of a Digital Content Strategy
In today’s fast-paced digital landscape, having a robust content strategy is essential for any brand looking to engage audiences, drive traffic, and ultimately boost conversions. But what exactly does a
Hiring a PR Manager and Publicist: Why Your Brand Needs ThemHiring a PR Manager and Publicist: Why Your Brand Needs Them
When it comes time to managing your brand’s image – which can make or break your success – enter the public relations (PR) manager and publicist—two essential roles that can
Reaching Your Q4 Marketing Goals: Strategies for SuccessReaching Your Q4 Marketing Goals: Strategies for Success
As the fourth quarter approaches, businesses often feel a mix of excitement and pressure. This is the time of year when many companies aim to close the gap on annual
The Role of a Digital StrategistThe Role of a Digital Strategist
In today’s fast-paced digital world, businesses are increasingly reliant on online presence and digital marketing strategies to reach their audiences. Enter the digital strategist—a key player in shaping how brands