Public Relations and Publicity

Hiring a PR Manager and Publicist: Why Your Brand Needs Them

When it comes time to managing your brand’s image – which can make or break your success – enter the public relations (PR) manager and publicist—two essential roles that can elevate your brand and ensure it resonates with your target audience. But how do you know when it’s time to hire these professionals, and what …

The Role of a Digital Strategist

In today’s fast-paced digital world, businesses are increasingly reliant on online presence and digital marketing strategies to reach their audiences. Enter the digital strategist—a key player in shaping how brands communicate, engage, and thrive in the digital landscape. But what exactly does a digital strategist do, and why is their role so vital? What is …

Maria Myraine on DaMatrix Radio

Our CEO & Founder, Maria Myraine, on DaMatrix Radio

Our CEO and Founder, Maria Myraine, was recently invited to be a guest on DaMatrix Radio‘s “Producer’s Point of View” Show w/ Damien “@DWIMUZIK.” Check out the clip from the live recording below and check out Damien’s full write-up titled, “A new Maven in town.” “Maria Myraine is an accomplished entrepreneur and digital marketing strategist with …

media relations and public relations

Cultivating Effective Media Relations: A Key to Successful PR

In today’s fast-paced world, effective media relations are essential for organizations looking to enhance their public profile, manage their reputation, and communicate their messages effectively. Building strong relationships with journalists and media outlets can significantly impact how your story is told and perceived. Here are some key strategies to cultivate effective media relations: Understand the …

The Importance of a Social Media Audit

In today’s digital age, social media platforms are indispensable tools for businesses aiming to connect with their audience, build brand awareness, and drive engagement. However, merely having a presence on social media is not enough. To ensure that your social media strategy is effective and aligned with your business goals, conducting a regular social media …

social media

Media Relations in the Age of Social Media

In today’s digital age, media relations has evolved from traditional press releases and media kits to a dynamic and interactive process heavily influenced by social media. The rise of platforms like TikTok, Meta, Instagram, and LinkedIn has transformed how organizations communicate with the media and their audiences. This new landscape offers both challenges and opportunities …

social media

Navigating the Digital Landscape: Differentiating Digital PR from Marketing

In the realm of online presence and brand promotion, two essential pillars stand tall: Digital Public Relations (PR) and Digital Marketing. While they often intertwine and complement each other, each has its distinct role and approach in shaping a brand’s narrative and engagement with its audience. In this blog post, we’ll delve into the nuances that set digital …

Photo Ready Smile

No Better Feeling Than a Photo Ready Smile

This is a sponsored post. Nice teeth never go out of style.  While I’ve done a decent job maintaining my teeth throughout my adult years, dental cleanings and whitening routines are always still a must. As we age, our teeth naturally accumulate stains and discoloration from various factors such as diet, lifestyle habits, and genetics. …