The Importance of a Social Media Audit

In today’s digital age, social media platforms are indispensable tools for businesses aiming to connect with their audience, build brand awareness, and drive engagement. However, merely having a presence on social media is not enough. To ensure that your social media strategy is effective and aligned with your business goals, conducting a regular social media …

social media

Media Relations in the Age of Social Media

In today’s digital age, media relations has evolved from traditional press releases and media kits to a dynamic and interactive process heavily influenced by social media. The rise of platforms like TikTok, Meta, Instagram, and LinkedIn has transformed how organizations communicate with the media and their audiences. This new landscape offers both challenges and opportunities …