Integrating AI Discovery Into Your SEO Strategy

Imagine a world where AI and SEO intertwine. Well, Generative AI isn’t just a buzzword anymore — it’s actively reshaping how people search online. In fact, 20% of users have switched their go-to search platform in the past year alone, and a whopping 78% have at least dabbled in AI-powered search. Layer on the rise …

Instagram’s Video Editing Platform “Edits” Has Arrived

In a strategic move that couldn’t be more timely, Instagram has unveiled “Edits” – its comprehensive video editing platform that bears striking resemblance to ByteDance’s CapCut. The timing speaks volumes, offering creators a familiar alternative should TikTok face regulatory challenges in the United States. Instagram’s pitch cuts straight to the pain point many creators experience: …

digital marketing consultant

The Role and Impact of Digital Marketing Consultants in Today’s Business Landscape

Consider a digital marketing consultant. In today’s digitally-driven marketplace, businesses of all sizes face the challenge of establishing and maintaining an effective online presence. This is where digital marketing consultants step in, offering specialized expertise to help organizations navigate the complex digital landscape and achieve their marketing objectives. What is a Digital Marketing Consultant? A …