Lights, camera… script? Instagram is testing a built-in teleprompter feature inside its Edits app (formerly known as Reels editing), and it might just be the tool content creators didn’t know they needed, but won’t want to live without.
What’s Going On?
Spotted in the wild by app researcher Alessandro Paluzzi, Instagram’s latest experiment is a teleprompter that displays your script on screen while you record, helping creators stay on message without breaking eye contact with the camera. Think: TikTok’s native teleprompter, but with an Instagram spin.
This isn’t live on the main app (yet). It’s currently tucked inside the Edits standalone video editing app that Instagram’s quietly working on behind the scenes. It’s an app that’s rumored to help creators with more advanced, TikTok-style video editing tools without leaving Meta’s ecosystem.
Why This Matters
Let’s be real: being a one-person production team is hard. Between planning, filming, editing, and posting content that hits just right, creators are juggling a lot. This teleprompter tool would:
- Let you script in advance so you don’t ramble or forget key points.
- Keep your delivery tight and your eyes on the lens (hello, connection!).
- Cut down reshoots, editing headaches, and awkward pauses.
It’s part of a broader push by Instagram to win back creators who’ve drifted toward TikTok’s richer editing suite. Meta knows the future of platform loyalty comes down to tools that help creators thrive, not just audience reach.
How It Stacks Up
If you’re a social media strategist or brand, this could be a game-changer. Imagine being able to crank out polished thought-leadership videos, product walk-throughs, or branded explainers without needing a teleprompter hack (we see you taping scripts to your ring lights).
This also plays into a larger trend: Instagram is leaning deeper into creator tools, not just creator monetization. By removing friction in the content creation process, they’re hoping to fuel more frequent and more polished posts.
TL;DR
Instagram is testing an on-screen teleprompter for its Edits app to help creators record video with built-in scripts. It’s still in development, but if rolled out broadly, it could streamline content creation for influencers, social strategists, and everyday storytellers alike.
Bottom Line: Meta’s getting serious about giving creators the tools they need to produce scroll-stopping content, without the tech hassle. Stay tuned, because the era of “one-take” Instagram content might finally be here.