Just when you thought your wrist was safe, Snapchat decided to make a comeback.. on your Apple Watch.
Snap Inc. quietly dropped a new version of its Snapchat for Web app that now works on Apple Watch via the Safari browser. That means you can now view your friends’ Stories and your Memories right from your wrist. No, you can’t snap selfies or send messages (yet), but you can keep up with the feed like it’s 2015 again, just smaller and a lot more discreet.
This isn’t a standalone app from the App Store, it’s a web-based workaround that gives you lightweight access to the platform. Think of it like ghosting full functionality, but still showing up for the party.
Why now?
“With the Snapchat app on Apple Watch, you can preview an incoming message and reply using the Keyboard, Scribble, Dictation, or send an emoji. Respond to let your friend know you’re “here” when you’re meeting up at a restaurant. Out for a run? Glance down and send a quick reply without breaking stride.” – SnapChat
Bottom line: It’s not revolutionary, but it’s a move. A small one, for your small screen.
Probably because Snap is trying to stay sticky. With engagement taking hits and newer platforms vying for Gen Z’s fleeting attention spans, being available literally everywhere (including on your wrist) is one way to stay relevant. And hey, it’s a flex for wearable tech fans who miss the novelty of doing social media on a smartwatch.
You can download the Snapchat app for Apple Watch here.