Instagram Just Gave Your Grid a Makeover, and Creators a Bigger Spotlight

The Instagram grid makeover is coming.

Instagram is on one lately, not with a new filter or another TikTok clone, but with actual useful updates for creators. The platform just dropped a two-part update: a creator inspiration campaign and the long-anticipated ability to rearrange your grid. Yes, really. It’s Canva meets curation in your profile.

Let’s Talk About the “Creators on the Rise” Campaign

Think of this as Instagram’s version of a talent scout. The new campaign highlights up-and-coming creators in themed monthly spotlights, starting with Pride Month and extending into music, fashion, and cultural moments. The platform is basically saying, “We see you, and we want others to see you too.”

Instagram is betting big on community-driven discovery and cultural alignment; a move that screams: stay relevant, stay visible.

Strategic POV: What This Means for Marketers

Let’s cut to the chase. Here’s what you, your brand, or your client needs to know:

1. Grid Rearranging = Visual Storytelling Power

This is a game-changer for aesthetic-minded creators and marketers. First impressions happen on the grid, and now, you control the narrative. Highlight your best work, brand moments, or strategic partnerships at the top. It’s profile feng shui.

Pro Tip: Reposition high-performing posts or client testimonials to your top row. Treat your grid like a dynamic landing page, not a time capsule.

2. Jump on Cultural Moments, Strategically

Instagram’s new campaign is all about relevance. If your brand’s content calendar doesn’t align with seasonal or cultural themes (like Pride, summer festivals, or niche holidays), now’s the time to rethink it.

💡 Insight: Create content that rides the algorithmic wave, but keep it authentic. This isn’t about trend-jacking. It’s about storytelling that resonates.

3. Spotlight = Soft Launch for Creators

Being featured by Instagram? That’s free PR. For marketers, this is an opportunity to collaborate with emerging creators before they blow up. Think influencer partnerships, co-branded content, and community amplification.

The Big Picture

Instagram is giving creators tools to own their space and elevate their voice, and savvy marketers should take notes. This isn’t about chasing virality. It’s about curating your presence and showing up with intention.

Grid rearranging may sound small, but it represents a bigger shift: Instagram’s finally giving creators (and brands) more control over their digital storefront. If you’re not optimizing for that, you’re leaving influence on the table. This Instagram grid makeover is one that feels like it’s been long overdue.

Need help reworking your brand’s grid or planning a creator collab that actually converts? That’s where I come in.