In today’s fast-paced and ever-evolving media landscape, the ability to pivot your public relations (PR) strategy can be critical to the success of your brand. Whether you’re a startup navigating a competitive market or an established company facing a crisis, the flexibility to adapt can make all the difference. Here’s why and how you should …
Read more “The Importance of Pivoting Your Public Relations Strategy”
In today’s fast-paced digital landscape, having a robust content strategy is essential for any brand looking to engage audiences, drive traffic, and ultimately boost conversions. But what exactly does a successful digital content strategy entail? Here are the key pillars that form the foundation of an effective approach. 1. Clear Objectives Before diving into content …
When it comes time to managing your brand’s image – which can make or break your success – enter the public relations (PR) manager and publicist—two essential roles that can elevate your brand and ensure it resonates with your target audience. But how do you know when it’s time to hire these professionals, and what …
Read more “Hiring a PR Manager and Publicist: Why Your Brand Needs Them”
As the fourth quarter approaches, businesses often feel a mix of excitement and pressure. This is the time of year when many companies aim to close the gap on annual goals, maximize sales during the holiday season, and set the stage for the coming year. To make the most of Q4, it’s crucial to have …
Read more “Reaching Your Q4 Marketing Goals: Strategies for Success”
In today’s fast-paced digital world, businesses are increasingly reliant on online presence and digital marketing strategies to reach their audiences. Enter the digital strategist—a key player in shaping how brands communicate, engage, and thrive in the digital landscape. But what exactly does a digital strategist do, and why is their role so vital? What is …
Our CEO and Founder, Maria Myraine, was recently invited to be a guest on DaMatrix Radio‘s “Producer’s Point of View” Show w/ Damien “@DWIMUZIK.” Check out the clip from the live recording below and check out Damien’s full write-up titled, “A new Maven in town.” “Maria Myraine is an accomplished entrepreneur and digital marketing strategist with …
Read more “Our CEO & Founder, Maria Myraine, on DaMatrix Radio”
In today’s fast-paced world, effective media relations are essential for organizations looking to enhance their public profile, manage their reputation, and communicate their messages effectively. Building strong relationships with journalists and media outlets can significantly impact how your story is told and perceived. Here are some key strategies to cultivate effective media relations: Understand the …
Read more “Cultivating Effective Media Relations: A Key to Successful PR”
[Link to original feature on Bold Journey] We recently connected with Maria Myraine Yap and have shared our conversation below. Hi Maria Myraine, appreciate you sitting with us today to share your wisdom with our readers. So, let’s start with resilience – where do you get your resilience from? I attribute my resilience to several …
In today’s digital age, media relations has evolved from traditional press releases and media kits to a dynamic and interactive process heavily influenced by social media. The rise of platforms like TikTok, Meta, Instagram, and LinkedIn has transformed how organizations communicate with the media and their audiences. This new landscape offers both challenges and opportunities …
In the realm of online presence and brand promotion, two essential pillars stand tall: Digital Public Relations (PR) and Digital Marketing. While they often intertwine and complement each other, each has its distinct role and approach in shaping a brand’s narrative and engagement with its audience. In this blog post, we’ll delve into the nuances that set digital …
Read more “Navigating the Digital Landscape: Differentiating Digital PR from Marketing”