Boost Engagement: TikTok Rolls Out Customer DMs for Livestreams

TikTok is cranking up the heat on livestream commerce with a new feature that could be a goldmine for marketers: the ability to activate direct messages during LIVEs. That’s right, while you’re live on TikTok, viewers can now slide into your DMs instantly via a “message” CTA button that appears right on the broadcast. Think …

Q4 marketing

Reaching Your Q4 Marketing Goals: Strategies for Success

As the fourth quarter approaches, businesses often feel a mix of excitement and pressure. This is the time of year when many companies aim to close the gap on annual goals, maximize sales during the holiday season, and set the stage for the coming year. To make the most of Q4, it’s crucial to have …