Instagram’s Video Editing Platform “Edits” Has Arrived

In a strategic move that couldn’t be more timely, Instagram has unveiled “Edits” – its comprehensive video editing platform that bears striking resemblance to ByteDance’s CapCut. The timing speaks volumes, offering creators a familiar alternative should TikTok face regulatory challenges in the United States. Instagram’s pitch cuts straight to the pain point many creators experience: …

digital marketing consultant

The Role and Impact of Digital Marketing Consultants in Today’s Business Landscape

Consider a digital marketing consultant. In today’s digitally-driven marketplace, businesses of all sizes face the challenge of establishing and maintaining an effective online presence. This is where digital marketing consultants step in, offering specialized expertise to help organizations navigate the complex digital landscape and achieve their marketing objectives. What is a Digital Marketing Consultant? A …

Key Strategies for Effective Social Media Management

In today’s rapidly evolving digital environment, social media management has become both more essential and more challenging than ever before. Platforms shift their algorithms constantly, new networks emerge while others fade, and user behaviors transform at an accelerating pace. For businesses and marketers, staying relevant requires adaptability, strategic planning, and a willingness to embrace change. …

social media analytics

The Impact of Analytics in Social Media Success: Why Data-Driven Decisions Matter

In today’s social-media-driven landscape, running campaigns without analyzing their performance is like driving blindfolded. Analytics and reporting aren’t just fancy metrics – they’re essential tools that transform your social media strategy from guesswork into strategic decision-making. Through comprehensive analytics, businesses can understand which content resonates with their audience, when their followers are most active, and …

digital marketing agency in nyc

How to Navigate the Concrete Jungle of Digital Marketing Agencies in NYC

In a city that never sleeps, New York’s digital marketing landscape is as dynamic as its skyline. With countless digital marketing agencies in NYC, finding the right partner for your business can feel like searching for a specific coffee shop in Manhattan – overwhelming yet crucial for success. The NYC Advantage What sets digital marketing …

The Integration of AI in Digital Marketing

The landscape for digital marketing & digital marketing agencies is undergoing a profound transformation, driven by artificial intelligence technologies that are reshaping how brands connect with their audiences. From content creation to campaign optimization, AI is becoming an indispensable tool in the modern marketer’s arsenal. Let’s explore how AI is revolutionizing digital marketing, PR, and …

Maria Myraine on Spotify Podcasts

Maria Myraine Featured on iHeart Radio, Spotify & Amazon Music

Los Angeles based actor, creator, influencer, podcaster and model, Jejuan Smith, recently invited our CEO & Founder, Maria Myraine, to be a guest on his podcast “Talking With Jay.” “Today we are talking with my good friend Maria! A straight up boss! She’s a basketball fan, A Celtics Lover living in NYC! We also get …

short-form video

Mastering Short-Form Video in 2025: Strategies for Maximum Impact

As we prepare to navigate 2025, creators and brands must adapt to an increasingly competitive and nuanced video ecosystem that demands creativity, authenticity, and strategic precision. The Current State of Short-Form Video Short-form video platforms have transcended mere entertainment, becoming powerful tools for: Platforms like TikTok, Instagram Reels, YouTube Shorts, and emerging regional platforms have …

digital pr

Crafting an Effective Digital Public Relations Strategy: A Comprehensive Guide

Public relations has undeniably transformed from traditional media outreach to a complex, multichannel approach that requires one to be strategic and digital savvy. A robust digital PR strategy can help organizations build brand reputation, engage with audiences, and create meaningful connections in the online world. Understanding Digital Public Relations Digital PR is more than just …