social media analytics

The Impact of Analytics in Social Media Success: Why Data-Driven Decisions Matter

In today’s social-media-driven landscape, running campaigns without analyzing their performance is like driving blindfolded. Analytics and reporting aren’t just fancy metrics – they’re essential tools that transform your social media strategy from guesswork into strategic decision-making. Through comprehensive analytics, businesses can understand which content resonates with their audience, when their followers are most active, and …

digital marketing agency in nyc

How to Navigate the Concrete Jungle of Digital Marketing Agencies in NYC

In a city that never sleeps, New York’s digital marketing landscape is as dynamic as its skyline. With countless digital marketing agencies in NYC, finding the right partner for your business can feel like searching for a specific coffee shop in Manhattan – overwhelming yet crucial for success. The NYC Advantage What sets digital marketing …

The Integration of AI in Digital Marketing

The landscape for digital marketing & digital marketing agencies is undergoing a profound transformation, driven by artificial intelligence technologies that are reshaping how brands connect with their audiences. From content creation to campaign optimization, AI is becoming an indispensable tool in the modern marketer’s arsenal. Let’s explore how AI is revolutionizing digital marketing, PR, and …

Maria Myraine on Spotify Podcasts

Maria Myraine Featured on iHeart Radio, Spotify & Amazon Music

Los Angeles based actor, creator, influencer, podcaster and model, Jejuan Smith, recently invited our CEO & Founder, Maria Myraine, to be a guest on his podcast “Talking With Jay.” “Today we are talking with my good friend Maria! A straight up boss! She’s a basketball fan, A Celtics Lover living in NYC! We also get …

short-form video

Mastering Short-Form Video in 2025: Strategies for Maximum Impact

As we prepare to navigate 2025, creators and brands must adapt to an increasingly competitive and nuanced video ecosystem that demands creativity, authenticity, and strategic precision. The Current State of Short-Form Video Short-form video platforms have transcended mere entertainment, becoming powerful tools for: Platforms like TikTok, Instagram Reels, YouTube Shorts, and emerging regional platforms have …

digital pr

Crafting an Effective Digital Public Relations Strategy: A Comprehensive Guide

Public relations has undeniably transformed from traditional media outreach to a complex, multichannel approach that requires one to be strategic and digital savvy. A robust digital PR strategy can help organizations build brand reputation, engage with audiences, and create meaningful connections in the online world. Understanding Digital Public Relations Digital PR is more than just …

digital publicist

Why the Digital Age Publicist is Your Brand’s Secret Weapon

In today’s hyper-connected world, the role of a publicist has evolved far beyond the traditional press release and media pitch. The digital age has transformed how brands communicate, creating both challenges and unprecedented opportunities for strategic public relations. The Changing Landscape of Public Relations Gone are the days when public relations was a simple game …

Content Creators vs. Influencers: Navigating the Digital Content Ecosystem

In the rapidly evolving world of digital media, the terms “content creator” and “influencer” are often used interchangeably. However, these roles are distinct, each with unique characteristics, goals, and approaches to digital communication. Defining Content Creators Content creators are primarily focused on producing high-quality, original content across various platforms. Their core value proposition lies in …

Why Your Business Needs a Social Media Audit: A Comprehensive Guide

In today’s digital landscape, social media presence isn’t just about posting regularly and hoping for the best. To truly maximize your social media efforts, you need a clear understanding of what’s working, what isn’t, and where opportunities lie. This is where a social media audit comes in – a systematic examination of your social media …