New Teleprompter Tool in Edits App Could Change the Game

Lights, camera… script? Instagram is testing a built-in teleprompter feature inside its Edits app (formerly known as Reels editing), and it might just be the tool content creators didn’t know they needed, but won’t want to live without. What’s Going On? Spotted in the wild by app researcher Alessandro Paluzzi, Instagram’s latest experiment is a …

Snapchat Just Slid Into Your Wrist, Here’s What That Means

Just when you thought your wrist was safe, Snapchat decided to make a comeback.. on your Apple Watch. Snap Inc. quietly dropped a new version of its Snapchat for Web app that now works on Apple Watch via the Safari browser. That means you can now view your friends’ Stories and your Memories right from …

Instagram Adds Native Support for 3:4 Images

Instagram Update: Your Portrait Photos Just Got a Little Glow-Up PSA for the pixel perfectionists and IG aesthetic obsessives: Instagram just dropped a small update that might actually make a big difference to your feed. You can now post photos in a 3:4 aspect ratio, aka the native format your phone probably already shoots in, …

Instagram’s Video Editing Platform “Edits” Has Arrived

In a strategic move that couldn’t be more timely, Instagram has unveiled “Edits” – its comprehensive video editing platform that bears striking resemblance to ByteDance’s CapCut. The timing speaks volumes, offering creators a familiar alternative should TikTok face regulatory challenges in the United States. Instagram’s pitch cuts straight to the pain point many creators experience: …

social media analytics

The Impact of Analytics in Social Media Success: Why Data-Driven Decisions Matter

In today’s social-media-driven landscape, running campaigns without analyzing their performance is like driving blindfolded. Analytics and reporting aren’t just fancy metrics – they’re essential tools that transform your social media strategy from guesswork into strategic decision-making. Through comprehensive analytics, businesses can understand which content resonates with their audience, when their followers are most active, and …

Why Your Business Needs a Social Media Audit: A Comprehensive Guide

In today’s digital landscape, social media presence isn’t just about posting regularly and hoping for the best. To truly maximize your social media efforts, you need a clear understanding of what’s working, what isn’t, and where opportunities lie. This is where a social media audit comes in – a systematic examination of your social media …

digital content

The Pillars of a Digital Content Strategy

In today’s fast-paced digital landscape, having a robust content strategy is essential for any brand looking to engage audiences, drive traffic, and ultimately boost conversions. But what exactly does a successful digital content strategy entail? Here are the key pillars that form the foundation of an effective approach. 1. Clear Objectives Before diving into content …

Q4 marketing

Reaching Your Q4 Marketing Goals: Strategies for Success

As the fourth quarter approaches, businesses often feel a mix of excitement and pressure. This is the time of year when many companies aim to close the gap on annual goals, maximize sales during the holiday season, and set the stage for the coming year. To make the most of Q4, it’s crucial to have …

The Role of a Digital Strategist

In today’s fast-paced digital world, businesses are increasingly reliant on online presence and digital marketing strategies to reach their audiences. Enter the digital strategist—a key player in shaping how brands communicate, engage, and thrive in the digital landscape. But what exactly does a digital strategist do, and why is their role so vital? What is …